Table for One

Permission To Quit

Permission To Build

Vibe Coding Lab #2: The Tool To Help You Visualize Your Product

What IKEA's Fridges Teach Solo Founders About Friction

How To Tell If You're Building A Company Or A Patch

D for Distribution: Build the Audience Before You Build the Product

Vibe Coding Lab #1: The Morning Brief To Make You 10x Smarter

What SF Tech Billboards Teach Solo Founders About Brand

Why The F*** Is Founder-Market Fit Important?

C for Competitors: You're not losing to them. You're losing to indifference.

Your First 10 Users Won't Come From Your Website

B for Bias: The story you're telling yourself about your customer

The Authenticity Framework: How I Went From Disingenuous to Real

A for Authentic: Why nobody wants your actual origin story

Have You Ever Tried Eating Alone?