Work with me
Your part-time head of GTM.
I work alongside you on go-to-market.
Who it's for
Consumer brands B2C apps
The menu
What we work on
01
Customer interviews
Talk to the people who bought, and the ones who almost did.02
Positioning
One sentence a stranger can repeat back correctly.03
Launch
One moment, one audience, one ask.04
Content & distribution
The channel your customers already live in, and a rhythm you can keep.05
Monetization
Pricing and first offers that match what customers already value.06
Retention
The second purchase is the real launch.How it works
1
Bring what's on your plate. I'll tell you honestly whether I can help.
2
I go through how you sell today. No retainer required.
You get
- One goal
- The plan
- The timeline
- One fix, done
I look at
- Who actually buys
- Your funnel, first visit to repeat
- Every channel you've tried
- Sales and customer conversations
- 5 customer interviews
- How competitors go to market
3
Monthly milestones, no fixed term. Then I hand it back to your team.
Two ways
AdvisorYour team executes. I steer.A weekly working session, plus answers in between.
EmbeddedI run it.The experiments, the outreach, the calls.
The Plate Check tells us which one you need.
Receipts
Table For One
My Substack0 to 1,200 subscribers in under 3 months.
No paid ads, no borrowed audience.
Shezaar
Founder & CEOClosed 8 paid pilots.
$15K in sales from in-person pop-ups, zero ad spend.
1 of 24 shortlisted for the eBay Circular Fashion Fund.
Mathure Metal Works
COOFull P&L on a 30+ person operation.
Opened the Middle East, Australia and Africa, which grew to 30% of revenue.