Writing · Table For One

The essays

A field guide to the hard middle of building solo. New on Substack every Tuesday and Friday.

I have
Showing 43 of 43 essays
No. 43

What If The Incumbent Builds It?

GTM5 min→No. 42

You Can't Go On A Roadtrip With Just Anyone

GTM8 min→No. 41

Why Are Your Competitors Winning Even When You Seem Stuck?

GTM7 min→No. 40

Don't Over-engineer Your MVP!

GTM6 min→No. 39

Creating Content That Converts

GTM6 min→No. 38

How I Built A Non-AI-Slop Website In 1 Hour

GTM7 min→No. 37

Is Your GTM Strategy Silently Killing Your Startup?

GTM6 min→No. 36

Your Users Said Yes. That Doesn't Mean They Want It.

GTM8 minGuest post · Code Like A Girl→No. 35

The 5 GTM Strategies For Consumer Tech Apps To Get Their First 100 Users

GTM11 min→No. 34

I Built A Real MVP In 5 Hours With Floot

Vibe Coding Lab9 min→No. 33

The Five Habits That Stop Solo Founders From Burning A Month On Nothing

Solo founder6 min→No. 32

Are You Writing For The People Who Actually Show Up In Your Substack Audience?

Vibe Coding Lab3 min→No. 31

The First 100: How A Non-technical Solo Founder Built A Tech Product For Women Entrepreneurs

Founder stories7 min→No. 30

How To Build AI Skills and Agents That Are Insanely Good?

Vibe Coding Lab10 min→No. 29

Can A Visionary Be A Solo Founder?

Solo founder6 min→No. 28

The Interview System That Saves You Weeks Of Building The Wrong Thing

Vibe Coding Lab13 min→No. 27

Unfair Advantage: The Founder Who Wanted To Support Creatives?!

Founder stories10 min→No. 26

You Are Focusing On The Wrong Competitors

GTM8 min→No. 25

What I Owe My Startup

Personal5 min→No. 24

The Reddit System To Get You Organic Growth

GTM4 min→No. 23

How To Validate Your Startup Idea Quickly?

Vibe Coding Lab10 min→No. 22

The Lies Every Early-Stage Founder Must Tell

Solo founder5 min→No. 21

Do you have the right base for your AI Agents?

Vibe Coding Lab5 min→No. 20

Unfair Advantage: The Solo Founder Who Bootstrapped For Seven Years

Founder stories8 min→No. 19

Permission To Build

Personal4 min~ the one that started it all→No. 18

You Are Probably Handing The Wrong Things To AI

Vibe Coding Lab6 min→No. 17

I Hired Nine People And Fired Four Of Them

Solo founder6 min→No. 16

Vibe Coding Lab #3: The Agent That Finds Your Best Distribution Channel

Vibe Coding Lab6 min→No. 15

Trying To Be Everywhere Is Why You're Nowhere

GTM7 min→No. 14

Permission To Quit

Personal5 min~ read this one twice→No. 13

Vibe Coding Lab #2: The Tool To Help You Visualize Your Product

Vibe Coding Lab10 min~ from the lab, part two→No. 12

What IKEA's Fridges Teach Solo Founders About Friction

Brand lessons5 min→No. 11

How To Tell If You're Building A Company Or A Patch

GTM6 min→No. 10

D for Distribution: Build the Audience Before You Build the Product

Founder ABCs7 min→No. 09

Vibe Coding Lab #1: The Morning Brief To Make You 10x Smarter

Vibe Coding Lab10 min~ from the lab, part one→No. 08

What SF Tech Billboards Teach Solo Founders About Brand

Brand lessons5 min→No. 07

Why The F*** Is Founder-Market Fit Important?

GTM7 min→No. 06

C for Competitors: You're not losing to them. You're losing to indifference.

Founder ABCs6 min→No. 05

Your First 10 Users Won't Come From Your Website

GTM7 min→No. 04

B for Bias: The story you're telling yourself about your customer

Founder ABCs6 min→No. 03

The Authenticity Framework: How I Went From Disingenuous to Real

Brand lessons8 min→No. 02

A for Authentic: Why nobody wants your actual origin story

Founder ABCs6 min→No. 01

Have You Ever Tried Eating Alone?

Personal5 min~ where the name comes from→
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